Neuroscientific methods that bypass conscious bias and moderation.
Scientific advances have enabled Truthsayers® to bring laboratory methods into the workplace, conveniently and at scale.
The Neurotech® difference.
We use a completely different method than traditional, tick-box surveys. We measure how your organisation actually feels - quickly, consistently and remotely with our scientific, gamified Implicit Reaction Time (IRT) methodology.
This brief video explains how we reveal the truth of how people feel; the truth that people find hard to share.
Click to watch
“The conversations we have with senior leaders, once they understand what’s happening and why, are transformational. They open up about the suspicions they have always had without the evidence to act on. This is why we use Neurotech®”
— Jeff Fox, Aon
Developed with Scientists
Neurotech® is used by organisations worldwide to solve the biggest business problems: D&I, Retention, Culture, Work-Related Stress, Culture, ESG, Wellbeing.
Using advances in Neuroscience, Psychology and Technology, Neurotech® uses advanced proprietary algorithms for validation, data-cleansing and results analysis giving our clients forensic insights into how people feel about products, services, support and management.
With over 500 billion data points, Neurotech® boasts the greatest implicit database in the world.
Functional Deep-Dive
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Implicit Methods
We use implicit methodologies that measure non-conscious responses. These are ‘indirect’ and are not subject to conscious bias and moderation, unlike traditional tick-box surveys and questionnaires. This means it gets to the unmoderated truth and measures the actual sentiment of target groups.
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Deployed over the Internet
Implicit methods were once restricted to the laboratory. Over ten years of innovation and development has meant that Truthsayers® now delivers the same methods using devices we all have in our pockets, over the web. No specialist equipment necessary,
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It's over in minutes
Assessments take only a few minutes to complete. This is not just for convenience, but also to avoid fatigue, distraction and boredom. Users can complete their assessment at a time that suits them - anywhere.
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Quick setup and deployment
New assessments can be set up in minutes. Neurotech® has a library of template assessments, such as Health & Wellbeing, Engagement, Retention etc. New assessments are also developed rapidly using our online survey configuration tool.
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Powerful Analytics.
You’ll get everything you need to review and analyse the results of your assessments ‘out of the box’. Data is visualised using charts and tables, with drill-downs and filters.
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Slice and Dice to your hearts content
You can use unlimited cohort groupings. If you want to assess the differences between locations, or business function, go ahead. Add in other demographics at your pleasure - its quick and simple. Our analytics engine will do the rest and present your data against each cohort automatically.
“People are always going to give a representation of themselves rather than their true beliefs. That’s why proper implicit testing - what Truthsayers® does - is hugely important”
— Dr Alastair Goode, Cognitive Scientist, Truthsayers® Advisory Board
Our Neurotech®
Bypass conscious bias and moderation
What people say and how they feel are often very different
Traditional tick-box surveys and questionnaires, that explicitly ask people to share their thoughts, only measure what people are willing to consciously disclose, and are often positively skewed, resulting in ‘rosy’ conclusions. Neurotech® combines explicit methods with implicit techniques that bypass conscious bias and collect data from an automatic, non-conscious response, resulting in an unmoderated, authentic result-set. Comparing both implicit and explicit responses, Neurotech® identifies where people’s feelings do or do not align with what they are saying, accurately pinpointing the areas that businesses need to address.
Born in the laboratory
Neurotech® was originally based on well established findings from Neuroscience
Neurotech® is the culmination of over 20 years of development involving Neuroscientists, Psychologists, IT Experts and Data Scientists. Originally developed in the laboratory alongside other new and innovative techniques for understanding how the brain works, such as fMRI and EEG, Neurotech® is based on Implicit Reaction Time methodology. This combines two well established scientific and psychological techniques - measuring the brain’s reaction time and using priming methods - this enables us to understand people’s attitudes and not just their words.
Quantify attitudes and sentiment on a simple scale
Turns emotion into metric data
Unlike other survey and assessment tools, Neurotech® measures sentiment as metric, quantitative data (as well as qualitative, if you require it). No other commercial tool does this. This data is plotted on familiar axes and scales used every day in business. Then we add sophisticated correlation analytics, and apply the same principles of simple visualisation.
Simplified using modern tech
Neurotech® works on any modern internet-connected device
Our deep knowledge and experience in the lab have been translated into methods that can be simplified and scaled using the technology we all have in our pocket. The same rigour, yet accessible and simple enough for each of us to use.
Use a laptop, mobile or tablet - it’s up to you. All you need is a functioning web browser, and if you choose to use audio output option, sound enabled.
Gamified engine
Neurotech® works more like a video
Neurotech® assessments do not ask questions or provide a range of answers to choose from. Instead, the method is task-oriented and works like a simple video game.
Just press the button as instructed - there is nothing more to it!
Inclusion and Accessibility
Inclusion is at the core of our design
Neurotech® assessments are available in all major languages, using our unique AI-based translation technology. We offer accessibility options and continually test to ensure we are supporting neurodiversity.
Machine Learning inside
Don’t want to wait for an assessment to complete?
The Neurotech® platform is smart. Machine Learning is used to monitor assessments for data stability. This will reveal when reliable conclusions can be drawn - even before an assessment is complete.
Natural Language Processing (NLP)
AI-based sentiment and feature analysis on written responses
An optional feature is to switch on a written form to capture written responses and use NLP to analyse sentiment and identify specific features within the content. This saves a great deal of time and avoids human bias of readers.
Cognitive Dissonance
Cognitive dissonance occurs when we have contradicting beliefs or engage in actions that do not align with our values. This can result in discomfort and a tendency to justify one belief over another, ultimately leading to a sense of guilt or anxiety that goes against our moral compass.
How does Neurotech reveal cognitive dissonance?
Cognitive dissonance is revealed when we:
compare conscious, explicit responses and non-conscious, implicit responses
measure the difference between what your people tell you versus how your people really feel
Revealing cognitive dissonance:
identifies the aspects of your business that could be encouraging inauthentic behaviour
highlights the hidden issues that are not being discussed yet lie beneath the surface
pinpoints the triggers of stress within your organisation
You can read more about Cognitive Dissonance here:
Book a Demo
See Neurotech® in action. Book a video call for a demo to experience the power of our ground-breaking Neurotech® platform and discover how it will transform your business.