Our Blog

A More Accurate way of Measuring Brand Loyalty
Simon Stapleton Simon Stapleton

A More Accurate way of Measuring Brand Loyalty

Brand loyalty is arguably one of the most important factors in determining the success of a product or service. A brand won't last long without it. It is essential to really understand how customers feel but the traditional research methods being used can be flawed and can lead to biased results.

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You could be at Risk of Workplace Stress Lawsuits without using the right tools
Simon Stapleton Simon Stapleton

You could be at Risk of Workplace Stress Lawsuits without using the right tools

Stress in the workplace can have a significant impact on both the mental and physical health of employees, but the first you may know of it is when your team starts to fall apart. Early intervention is essential to preserve the health of your workforce and your organisation. But how can you reliably spot the triggers?

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DEI Practitioners are being let down by their measurement tools. Here is the solution
Simon Stapleton Simon Stapleton

DEI Practitioners are being let down by their measurement tools. Here is the solution

As a DEI Practitioner you need to be able to measure both conscious and nonconscious attitudes, to get a complete picture of how effective DEI strategies are. Explicit methods struggle to achieve this as they only measure what people are willing to share - not necessarily their true feelings or beliefs. But there is a solution and we’d like to share it with you.

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Why your surveys are fundamentally failing you
Simon Stapleton Simon Stapleton

Why your surveys are fundamentally failing you

Unfortunately, many organisations still base major decisions and spends on the data from traditional explicit surveys alone. The problem is, explicit surveys often fail to measure the truth. Implicit methods are a far superior alternative. Why? Read on.

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How well supported is Neurodiversity?
Cheryl Stapleton Cheryl Stapleton

How well supported is Neurodiversity?

We recently carried out a global assessment into how effectively neurodiversity is supported in the workplace to measure how far business has come in creating neuroinclusive workplaces. You can download the full report. Read more…

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How Neuroscience is Going Mainstream…
Cheryl Stapleton Cheryl Stapleton

How Neuroscience is Going Mainstream…

The neurotech revolution is upon us. Making smart, high-impact decisions requires a new kind of insight, that only now is available. Neuroscience is increasingly being used in the corporate space and here's why you need to get on board…

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Why is it so hard to be honest at work?
Cheryl Stapleton Cheryl Stapleton

Why is it so hard to be honest at work?

Knowing yourself and being true to yourself is the key to a happy life. So, why is it so hard to achieve? We look at the many social reasons we mask our true selves and identify what’s needed in the corporate world to empower us all to lift those masks and be authentic.

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Using Neuroscience to unlock our capability for change
Cheryl Stapleton Cheryl Stapleton

Using Neuroscience to unlock our capability for change

Melanie Franklin joins Cheryl Stapleton and Andy Dean on The NeurocastTM to chat about why sometimes, despite our best efforts, change just doesn't happen quick enough, or doesn't achieve the results needed. Melanie provides insight into her current project with global leaders of change, where she’s turning to neuroscientific methods to unlock the real problems and begin to understand the emotive factors that can make or break the drive for change.

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The Era of Truth-telling
Cheryl Stapleton & Emma Jacob Cheryl Stapleton & Emma Jacob

The Era of Truth-telling

Why truth-telling and the art of listening are vital factors in building an educated and inclusive way forward.

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Our Amazing Non Conscious Mind
Cheryl Stapleton Cheryl Stapleton

Our Amazing Non Conscious Mind

Lauren Henry joins us for this episode of Truthsayers®️ Neurocast™️ to chat about sensory research and consumer psychology.

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Happier at Work Podcast
Simon Stapleton Simon Stapleton

Happier at Work Podcast

Psychological safety and employee engagement are inextricably linked. In this podcast episode, Simon shares his thoughts with Aoife O’Brien.

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