Our Blog
A More Accurate way of Measuring Brand Loyalty
Brand loyalty is arguably one of the most important factors in determining the success of a product or service. A brand won't last long without it. It is essential to really understand how customers feel but the traditional research methods being used can be flawed and can lead to biased results.
You could be at Risk of Workplace Stress Lawsuits without using the right tools
Stress in the workplace can have a significant impact on both the mental and physical health of employees, but the first you may know of it is when your team starts to fall apart. Early intervention is essential to preserve the health of your workforce and your organisation. But how can you reliably spot the triggers?
DEI Practitioners are being let down by their measurement tools. Here is the solution
As a DEI Practitioner you need to be able to measure both conscious and nonconscious attitudes, to get a complete picture of how effective DEI strategies are. Explicit methods struggle to achieve this as they only measure what people are willing to share - not necessarily their true feelings or beliefs. But there is a solution and we’d like to share it with you.
Why your surveys are fundamentally failing you
Unfortunately, many organisations still base major decisions and spends on the data from traditional explicit surveys alone. The problem is, explicit surveys often fail to measure the truth. Implicit methods are a far superior alternative. Why? Read on.
Capturing The Truth: Going Inside Neurotech®
The power of Implicit: Dr Alastair Goode explains all in this episode of Truthsayers® NeurocastTM.
How Committed Are We To Our Planet?
Are we just paying lip service to our ethical responsibility to the planet? Are we really prepared to drastically change our shopping habits and diets? Unless retailers get to the truth of how consumers feel, nothing will change.