Our Blog
Why Neurotech® is the Future of Consumer Research
Understanding how people feel is key to understanding consumer behaviour. Food and Sensory Science Students at the University of Reading have been investigating the power of Neurotech®
How Committed Are We To Our Planet?
Are we just paying lip service to our ethical responsibility to the planet? Are we really prepared to drastically change our shopping habits and diets? Unless retailers get to the truth of how consumers feel, nothing will change.