Truthsayers® Neurocast: Why Neurotech® is the Future of Consumer Research

Listen now to the Truthsayers® Podcast   “… what people state explicitly that they will buy, that they will purchase, that they will eat, is not the same thing as what they actually do in terms of their true day to day behaviour …” Professor Lisa Methven FIFST, RSensSci, CSci, Professor of Food and Sensory Science, Director of the FoodBioSystems … Read More

Sustainability, veganism, zero carbon footprint … how committed are we?

How committed are we to change?

It’s easy to pay lip service to our ethical responsibility to the planet, but are we really prepared to drastically change our shopping habits and diets? Now, more than ever, sustainability in the consumer food chain is vital, but it’s pointless if retailers don’t fully understand the truth of how consumers feel. Let’s face it, few people would openly admit … Read More