BRAINLINK® : NEURO CONSUMER TESTING
Understanding your consumers’ true emotions and feelings is the surest way to increase your sales and retain your customers, because they drive nearly everything we do – including what we buy! Our goal is to help you do this with our advanced Implicit Reaction Time (IRT) tools.
BRAINLINK® Applications
Brand
Find out how consumers really feel about your brand, what they really want from it and the levers that you can use to differentiate your brand from the competition
Sensory
Sensory experiences are complex, automatic and difficult to verbally explain. So we make it easy for consumers to communicate these to you without ever needing to ask them a question
Media
Out IRTs will tell you the positives and negatives of your campaigns and media platforms from the consumers’ point of view, so you use the right one to get your message across and maximize sales
Packaging
Needs to perform on an immediate and multi-level basis without customers having to think about it. We can make sure your designs and claims achieve this so they attract and incentivise customers to buy
Analytics
Powerful real-time analytics that are easy to understand and available at the touch of a button. You can track the progress of your study, too, in real-time as it happens.
BRAINLINK® insights give you a window into all aspects of your brand and products in a way and with an accuracy you just haven’t had before. Whether you want to compare your brand with its nearest rivals, or in isolation, our platform will deliver the information you need in seconds. From the finest detail to a global overview you will find out the key purchase drivers that really make a difference. Cross cultural, demographic and regional subtleties can be analysed and compared quickly and easily so you can respond in the most effective way to what will make consumers buy. Summary conclusions and powerful correlation analytics help you focus on the most profitable actions and give deep insights into consumers’ deep-seated feelings, associations and attitudes.
Easy to Use
respondents just respond to what’s on the screen with a simple task
Powerful Analytics
quantitative objective results clarify the actions needed
Choice
bespoke studies, trackers and white label DIY options to suit your needs
Capture True Feelings & Emotions
get insight into the real drivers of purchasing
Can't be faked
so you always get accurate data on which to make decisions
Flexible
any country, any language, any device, any time
