“… to see all the ones and zeros we’ve got in our systems are actually making a real change, for real people, in business …”
The final part of this four episode season from Truthsayers Neurocast, featuring our partner, PTHR.
Simon Stapleton, Co-Founder of Truthsayers, talks to Perry Timms, Founder & Chief Energy Officer, PTHR.
In this episode, they talk about the partnership between Truthsayers and PTHR and how that is enabling both companies to be able to measure the impact and see the change that they make in real terms.
Perry Timms is a renowned blogger, author and TEDx speaker. He was named on the HR Most Influential Thinkers list 3 years running, and is a LinkedIn Learning Instructor. Perry’s first book, Transformational HR, made Book Authority’s Top 100 Strategy books of all time. Perry’s second book, The Energized Workplace, was released in August 2020 and has garnered critical acclaim.
Watch, listen or read the discussion below.
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Read the full transcript:
Simon Stapleton: We started a partnership, we started that last year Perry, and I’m super excited to be working with you on that, and I’m just thinking, you know, we’re going to be doing some great stuff together, particularly around change, and change readiness, and really to measure the kind of attitude towards change, and any resistance and nervousness and all that. And, of course, you know, change is one of the quite difficult things for lots of people. And everyone changes at their own pace. And I was wondering, you know, what do you think the future holds for us working together? How is Neurotech going to help you, with your clients get through those quite thorny changes?
Perry Timms: I suppose I’ve got two sort of sporting metaphors in my mind. One is the whole kind of Moneyball concept, you know, the Oakland Athletics and how they selected that team, based on statistical not scout-based insight, which has always stuck with me as like, what a phenomenal way to take human bias out of a situation by using data. And so, what I’ve recognised is that PTHR has a very sensing and intuitive approach to how it does what it does, but it lacks the data and the insight that I think, obviously, is your bread and butter, you know, it’s absolutely what you’re in the world to do. And then the second sporting metaphor is quite similar, but it is almost like if you are a sporting athlete of either an individual or team nature, how do you really know the impact of what you do beyond just the timing or the amount of passes you make in a particular game? And that comes from perhaps audience sentiment, right. So that’s how I’m sort of thinking about it is that what we want to do is we want to get some audience sentiment – in our case clients – to be able to use a tool like yours to say how they really felt and what was crucial to them, from a very credible source, about the impact we had not just did we save them 10,000 pounds a year. But like, what was the whole experience like? And where did you sort of get a bit worried? And where did you get excited? And how did we match expectations and deliver the impact? So I think there’s definitely something about, you know, the sort of crowd mentality, but perhaps not crowd, it might just be like one or two key contacts in a client. But we really want to know what impact we have on people beyond just the work we do, how we are with them, and that kind of thing. And I struggled to even find anybody who could do that and then, when I was on that webinar with you and JCURV, it was like, “Oh, hang on a minute. That’s what this does.” And it was cemented when we had our first conversation. So a couple of wish list type things, I think, is plugging our data credibility gap, and then also getting more insight about us that’s really genuine and really, like, you know, beyond a passive survey.
SS: Well, why I was really keen to work with you, Perry, is not just because you’re a great orator in the Agile space, but because the way you approach delivering solutions to clients is, as you say, it’s holistic and sensing, but it’s about seeing it all the way through. Now, the one thing that, as a tech platform, we don’t do is see the solution all the way through. We get the data, show the insight, but we leave it there. But of course, there’s always the “so what”, after we’ve got the data, and working with a great organisation like yours means that we can – and doing it on a partnership basis – we can see that all the way through and it’s just wonderful to see, from our perspective, all the ones and zeros we’ve got in our systems are actually making a real change, for real people in business.
PT: I think if anything, I’ve often looked at organisations that have their own research arm or data analysts, and I’ve like been envious of what they have within that, and I kind of think that I shouldn’t be envious, because if you find the right people to connect to and partner with, then you sort of secure that resource in a mutually beneficial way. And I think actually, that’s stronger than buying it in, you know what I mean, so, yeah, I think there’s a really nice fluidity and art of the possible with probably everything you said, and more and I’m sure, because we’re quite, dare I say it, unorthodox in our approach, we’ll spot some opportunities that maybe others haven’t and I think there could be some really exciting new things that we can start to tap into that probably people haven’t even thought about yet.
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I’m Head of Content at Truthsayers®, driving research & development internally, leading education and brand engagement externally.