I am Andy Dean

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About Me

I HELP BUSINESS TO COMMUNICATE WITH EMPLOYEES AND CUSTOMERS IN WAYS THEY’VE NEVER BEEN ABLE TO BEFORE

From a career spanning professional sport, senior executive positions in multi nationals and raising private equity to launch my own business, I’ve always been fascinated by what makes people tick. But its only been in the last 30 or so years through Neuroscience – the study of the brain – that we’ve really started to understand how the brain works and how that affects everything we do.

I believe that organisations can benefit hugely from these discoveries and for the last 10 years I’ve built and led a company combining Neuroscience, Psychology and Technology to help marketers and advertisers do just that. My passion now is to help organisations use these Neuro Tools in an easy and effective way, not just across part of their business, but across all of it.

My Creds

Converting knowledge into usable business solutions

  • Broad Business Background

    I’ve run and built both large and small businesses and understand the challenges for both. Fast and accurate information at all levels is vital to success.

  • Implicit Innovator

    I’m an original pioneer of the use of commercial Implicit Reaction Time Testing. Our methods have been peer reviewed and published in the International Journal of Market Research.

  • Cross Cultural Experience

    I’ve sold neuro research products to some of the world’s biggest companies and in over 20 countries. This has taught me the importance of a flexible approach and an appreciation of how cultures differ and need more than a ‘one size fits all’ approach.

Meet the TRUTHSAYERS® team.

We are the first NEUROTECH® Company on the planet -
find out who we are

Executive Team

We started Truthsayers because we are great friends who share a vision on how business should be. We enjoy honest banter and a robust conversation - all in the spirit of innovation, building products that will change the world, and keeping it fun.

Our shared values are simple: authenticity, courage and social purpose.

Advisory Board

Dr Peter Collett

Behavioural Psychologist, Author, Broadcaster

Tina Jennings

Employee Benefits Specialist, Mergers & Acquisitions and Change Specialist

Hilary Barnett

HR Leader specialising in attitudinal and behavioural change, transforming organisations.

Dr Alastair Goode

Cognitive Scientist, Behavioural Economist,
Implicit Expert

We are always looking for creative, inquisitive, open-minded talent to
join our Global Team


JOIN OUR TEAM