I am Dr Alastair Goode
Ali is one of the worlds foremost experts in implicit testing
If you want to really understand implicit testing look no further than Dr Ali Goode who is one of the foremost leading experts in the subject. With 28 years experience in Cognitive Science and Behavioural Economics in consumer research Ali ensures that when we say implicit we mean implicit! He’s regularly sought out as a keynote speaker or a judge and has himself won multiple awards in research and media. He’s passionate about seeking out new and interesting ways to understand how the world works.
Not content with pioneering implicit in the consumer research space he brings us greater diversity with experience in eye tracking and consumer psychophysiological testing. All of which not only ensures we maintain our world leading status as an implicit Neurotech platform but helps us understand and identify where we can innovate next.
The originator of understanding advertising effectiveness through implicit memory
Over 15 research and media awards across the industry as well as a judge on the IPA awards.
A track record of innovation in implicit testing and the originator of such tests in consumer research.
Recognised expert including keynote speaker at the IPA’s first Behavioural Economics event.
Meet the TRUTHSAYERS® team.
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We started Truthsayers because we are great friends who share a vision on how business should be. We enjoy honest banter and a robust conversation - all in the spirit of innovation, building products that will change the world, and keeping it fun.
Our shared values are simple: authenticity, courage and social purpose.
Behavioural Psychologist, Author, Broadcaster
Employee Benefits Specialist, Mergers & Acquisitions and Change Specialist